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August 5–9, 2019

The University of San Diego

Join us at the five-day Institute on College Admission and School Relations, and begin setting the foundation for a rewarding and lasting career in college admission.

This annual event was designed to help newly hired admission and outreach staff develop the skills necessary to build strong institutional partnerships and assist students in the coming years. Enrollment professionals from a variety of institutions will serve as faculty to provide personalized instruction, while discussion-based workshops will give you an opportunity to make connections and network among peers.

Apply now to participate in this in-depth professional development event and:

  • Discuss the larger policy issues that impact institutions and families
  • Learn about the factors that affect admissions decisions
  • Gain a better understanding and appreciation of the admission profession
  • Begin building a long-lasting career

Preliminary Program Schedule

Subject to change.

Monday, August 5, 2019
12–2 p.m. Registration/Light Lunch
12–3:30 p.m. Faculty‐Student One on One
4–4:15 p.m. Welcome
4:15–5:15 p.m. Keynote Address
5:30–6:30 p.m. Dinner with Small Group
6:30–8:30 p.m. Dessert Reception/Getting to Know You
Tuesday, August 6, 2019
7:30–8:15 a.m. Breakfast
8:15–8:30 a.m. Housekeeping
8:30–9:45 a.m. Admission in the 21st Century
9:45–10 a.m. Break
10–11:15 a.m. Diversity Matters– Inclusive Admission Practices
11:30 a.m.–12:30 p.m. Small Groups/Lunch
12:45–1:45 p.m. Introduction to Enrollment Management
1:45–2:00 p.m. Break
2–3:00 p.m. Breakout Sessions (Choose one)
  1. Managing Travel
  2. Marketing, Recruitment, and Outreach
  3. Managing Events
  4. Admissions/Enrollment Management and News
3-3:15 p.m. Break
3:15–4:15 p.m. Breakout Sessions (Choose one)
  1. Dealing with Difficult People and Situations
  2. Being Successful in Your Job
  3. The Next Steps: Rewards and Challenges of Working for Your Alma Mater
  4. International Admissions and Recruitment
4:30–5 p.m. Introduce Capstone and Case Studies
5–5:30 p.m. Small Groups
5:30-6:30 p.m. Dinner
7- 9:00 p.m. Evening with Faculty
Wednesday, August 7, 2019
7:30–8:30 a.m. Breakfast
8:15-8:30 a.m. Housekeeping
8:30– 9:45 a.m. Understanding Standardized Tests
9:45-10:00 a.m. Break
10-11:15 a.m. What Admission Officers Need to Know About Financial Aid
11:15 a.m.–12:00 p.m. Small Groups
12–12:45 p.m. Lunch
1–2:15 p.m. Effective Oral Communication Skills
2:15–2:30 p.m. Break
2:30–4:00 p.m. Selecting Students for Your Insitution (Case Studies)
4–4:15 p.m. Break
4:15- 5:30 p.m. Priniciples of Good Practices and Ethical Dilemmas
5:30- 6:15 p.m. Small Groups: Capstone/Group Project Planning
6:15 p.m. Dinner and Free Evening
Thursday, August 8, 2019
7:30–8:30 a.m. Breakfast
8:30–8:45 a.m. Housekeeping
9–11:15 a.m. Oral Presentations (business casual attire)
11:15 a.m.–noon Lunch
12:15-1:30 p.m. What the High School Expects
1:30-1:45 p.m. Break
1:45- 3:00 p.m. Breakout Sessions (Choose One)
  1. In-Depth Look at Financial Aid
  2. An In-Depth Look at Territory Management
  3. Managing Events
  4. Concepts in Communication
3:15-4:30 p.m. Effective Written Communication Skills
4:30- 5:30 p.m. Town Hall Meetings
5:30-6:00 p.m. Small Groups/Group Project Planning
6:15 p.m. Dinner on the Immaculata Lawn
Friday, August 9, 2019
7–8:15 a.m. Breakfast and Check Out
8:15–8:30 a.m. Housekeeping
8:30–10:15 a.m. Capstone Group Presentations
10:15–10:30 a.m. Break
10:30–11:30 a.m. Why We Do What We Do
11:30 a.m.–12:30 p.m. Commencement
12:30 p.m. Closing and Box Lunches

Previous Attendees

Nearly 250 colleges and universities across the country have sent participants to the institute. Join our community of passionate and distinguished colleagues to gain a comprehensive understanding of the role that admission professionals play in the higher education landscape.

View a list of institutions that have sent participants in previous years


Learn firsthand from esteemed leaders in the rapidly changing field of enrollment management who will share their knowledge and offer insights.

This year's institute will be led by:

  • Jim Bonner, College Board
  • Shannon Carr, Puget Sound University
  • Becky Chassin, University of Southern California
  • Gary Clark, University of California, Los Angeles
  • Michael Elgarico, California Lutheran University
  • Tiana Kelly, University of San Diego
  • Marcela Mejia-Martinez Chapman University
  • Kasey Urquidez, University of Arizona
  • Bryan Whish, College Board
  • Kristine Lee Wilby, University of California, Berkeley
  • Andrew Woolsey, Soka University


  • Fee for Registrant from Member Institution: $950
  • Fee for Registrant from Nonmember Institution: $995

Fees include:

  • Tuition
  • Accommodations—a shared bedroom in an apartment. Please note that all participants must reside in the on-campus housing during the institute.
  • Meals and refreshment breaks
  • All resource materials
  • Parking

Register now


The Summer Institute is limited to individuals who are actively employed as collegiate admission and enrollment planning staff who have two years of experience or less in college admission.

Enrollment is limited and applicants are accepted on a rolling basis. Once the institute fills up, additional participants will be put on a waiting list, and they will be notified two weeks before the institute if there is space available.

Applications must be received by July 3, 2019. After July 3, please call Iliana at 847-653-4509 to learn if space is still available.

Tax Deduction

An income-tax deduction is allowed for educational expenses (including tuition, travel, meals, and lodging) undertaken to maintain and improve professional skills. (See Treasury Regulation 1:162-5 or Coughlin vs. Commissioner 270 F2d 307.)

Cancellation Policy

There is no cancellation fee for registered participants who cancel at least three weeks before the institute. Participants who cancel less than three weeks (15 business days) before the institute will be charged a $100 service fee. No refunds will be given for cancellations made three days or fewer before the institute begins.


Western Regional Office

Bryan Whish, Director
Higher Education State Partnerships
[email protected]

Iliana Gonzalez, Assistant Director
Higher Education Services
[email protected]

Send us a message. WRO services the following states: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Wyoming.