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July 30August 3, 2018

The University of San Diego

Join us at the five-day Institute on College Admission and School Relations, and begin setting the foundation for a rewarding and lasting career in college admission.

This annual event was designed to help newly hired admission and outreach staff develop the skills necessary to build strong institutional partnerships and assist students in the coming years. Enrollment professionals from a variety of institutions will serve as faculty to provide personalized instruction, while discussion-based workshops will give you an opportunity to make connections and network among peers.

Apply now to participate in this in-depth professional development event and:

  • Discuss the larger policy issues that impact institutions and families
  • Learn about the factors that affect admissions decisions
  • Gain a better understanding and appreciation of the admission profession
  • Begin building a long-lasting career

Preliminary Program Schedule

Subject to change.

Monday, July 30, 2018
12–2 p.m. Registration / Light Lunch
12–3:30 p.m. Faculty‐Student One on One
4–4:15 p.m. Welcome
4:15–5:15 p.m. Keynote Address
5:30–6:30 p.m. Dinner with Small Group
6:30–8:30 p.m. Dessert Reception/Getting to Know You
Tuesday, July 31, 2018
7:30–8:15 a.m. Breakfast
8:15–8:30 a.m. Housekeeping
8:30–9:45 a.m. Admission in the 21st Century
9:45–10 a.m. Break
10–11:15 a.m. Diversity Matters–Inclusive Admission Practices
11:15 a.m.–12:30 p.m. Marketing, Recruitment and Outreach
12:30–1:45 p.m. Lunch
1:45–2:20 p.m. Territory Management/Case Studies Introduction
2:20–2:30 p.m. Break
2:30–3:45 p.m. Principles of Good Practices & Ethical Dilemmas
3:45–4 p.m. Break
4–5 p.m. Small Groups
6–7 p.m. Dinner
7–9 p.m. Evening with the Faculty
Wednesday, August 1, 2018
7:30–8:30 a.m. Breakfast
8:30–8:45 a.m. Housekeeping
8:45–10 a.m. What the High School Expects
10–10:15 a.m. Break
10:15–11:45 a.m. What Admission Officers Need to Know About Financial Aid
11:45 a.m.–12:15 p.m. Small Groups
12:15–1:15 p.m. Lunch
1:15–2:30 p.m. Effective Oral Communication Skills
2:30–2:45 p.m. Break
2:45–3:45 p.m. Breakouts (Choose one):
  1. Time Management
  2. Travel Tips 101
  3. Enrollment Management Basics
  4. Dealing with Difficult People and Difficult Situations
4–5 p.m. Breakouts (Choose one):
  1. Being Successful in Your Job
  2. How to Stay at the Top of Your Game… Staying Healthy, Working Hard, and Having Fun
  3. Navigating the Politics of Your Campus Community
  4. Working with non‐traditional students
5–6 p.m. Territory Management Planning
6–7 p.m. BBQ
Thursday, August 2, 2018
7:30–8:30 a.m. Breakfast
8:30–8:45 a.m. Housekeeping
9–11:30 a.m. Oral Presentations (business casual attire)
11:30 a.m.–noon Small Groups
12–1:15 p.m. Lunch
1:15–2:15 p.m. Use of Standardized Testing
2:15–2:30 p.m. Break
2:30–3:15 p.m. Effective Written Communication Skills
3:15–3:30 p.m. Break
3:30–5 p.m. Selecting Students for Your Institution (Case Studies)
5–6 p.m. Territory Management Planning
6–7 p.m. Dinner
Friday, August 3, 2018
7–8 a.m. Check Out
8–8:30 a.m. Breakfast
8:30–10:30 a.m. Group Presentations on Territory Management Plan
10:30–10:45 a.m. Break
10:45–11:30 a.m. Why We Do What We Do
11:30 a.m.–12:30 p.m. Commencement
12:30 p.m. Closing and Box Lunches

Previous Attendees

More than 250 colleges and universities across the country have sent participants to the institute. Join our community of passionate and distinguished colleagues to gain a comprehensive understanding of the role that admission professionals play in the higher education landscape.

View a list of institutions that have sent participants in previous years (.pdf/174K).


Learn firsthand from esteemed leaders in the rapidly changing field of enrollment management who will share their knowledge and offer insights.

This year's institute will be led by:

  • Kirk Brennan, University of Southern California
  • Shannon Carr, Puget Sound University
  • Deren Finks, Cranbrook Schools
  • Carlos Jimenenz, Colorado College
  • Julie McCulloh, Gonzaga University
  • Marcela Mejia-Martinez Chapman University
  • Jim Bonner, The College Board
  • Eki Yandall, Portland State University
  • Kasey Urquidez, University of Arizona
  • Stephen Pultz, University of San Diego
  • Bryan Whish The College Board


  • Fee for Registrant from Member Institution: $950
  • Fee for Registrant from Nonmember Institution: $995

Fees include:

  • Tuition
  • Accommodations—a shared bedroom in an apartment. Please note that all participants must reside in the on-campus housing during the institute.
  • Meals and refreshment breaks
  • All resource materials
  • Parking

Register now


The Summer Institute is limited to individuals who are actively employed as collegiate admission and enrollment planning staff who have two years of experience or less in college admission.

Enrollment is limited and applicants are accepted on a rolling basis. Once the institute fills up, additional participants will be put on a waiting list, and they will be notified two weeks before the institute if there is space available.

Applications must be received by June 30, 2018. After June 30, please call Iliana at 847-653-4509 to learn if space is still available.

Tax Deduction

An income-tax deduction is allowed for educational expenses (including tuition, travel, meals, and lodging) undertaken to maintain and improve professional skills. (See Treasury Regulation 1:162-5 or Coughlin vs. Commissioner 270 F2d 307.)

Cancellation Policy

There is no cancellation fee for registered participants who cancel at least three weeks before the institute. Participants who cancel less than three weeks (15 business days) before the institute will be charged a $100 service fee. No refunds will be given for cancellations made three days or fewer before the institute begins.