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Programs and services to target and enroll your ideal prospects

Your challenge is to target and recruit the strongest candidates for your institution. This involves data assembly and analysis, effective communications, and a robust, efficient admission process.

The College Board offers an array of tools and programs to streamline and expedite your recruitment and admission process.


The best independent measure of a student's college readiness, the SAT measures critical reading, mathematical reasoning, and writing skills. SAT scores are intended to supplement the secondary school record and help admission officers put local data—such as coursework, grades and class rank—into national perspective.

College Board Search

Take advantage of the wealth of College Board data to develop and refine your recruitment efforts with this suite of services, bringing together Student Search Service®, Enrollment Planning Service™, and Segment Analysis Service™.

Annual Survey of Colleges (ASC)

This annual survey uses the Common Data Set to collect vital program information from nearly 4,000 institutions. Participating institutions appear in College Board publications for students and in research reports for fellow education professionals.