Recruitment & Admissions

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Programs and services to target and enroll your ideal prospects

Your challenge is to target and recruit the strongest candidates for your institution. This involves data assembly and analysis, effective communications, and a robust, efficient admission process.

The College Board offers an array of tools and programs to streamline and expedite your recruitment and admission process.

SAT®: The best independent measure of a student's college readiness, the SAT measures critical reading, mathematical reasoning and writing skills. SAT scores are intended to supplement the secondary school record and help admission officers put local data — such as course work, grades and class rank — into national perspective.

College Board Search: Take advantage of the wealth of College Board data to develop and refine your recruitment efforts with this suite of services, bringing together Student Search Service®, Enrollment Planning Service™ and Segment Analysis Service™.

Student Search Service®: The largest, most effective source of college-bound student data, Student Search Service offers powerful, economical, easy ways to reach your best student prospects.

Enrollment Planning Service™: Pinpoint the schools and geomarkets where your best prospects can be found. EPS software produces comprehensive reports on your markets, your position in those markets, and your competition.

Segment Analysis Service: Get a more complete picture of your student segments with Educational Neighborhood and High School cluster tags. These insights will help you align your enrollment efforts to the characteristics of the students you are most interested in reaching.

Admitted Student Questionnaire® (ASQ): Find out what admitted students really think of your institution—ask them using ASQ. Their answers are the best recruitment market research you can get.

Annual Survey of Colleges (ASC): This annual survey uses the Common Data Set to collect vital program information from nearly 4,000 institutions. Participating institutions appear in College Board publications for students and in research reports for fellow education professionals.